Start Saving before the Birth of Your Child

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Back in the day, the purchase of a home was the largest expense parents faced. If you have one child, that may still be the case. More than one? Not so much. Since it’s likely the expense of an undergraduate education will be the single greatest expense borne by parents, when should they begin to […]

Odds of a Full Ride: Parental Reality check

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As college admissions inch closer with the speed of an incoming ballistic missile, parents dream of the full-ride scholarships for their gifted student, whether the gifts be academic, athletic, or both. I’ve heard it from parent after parent – “I don’t need to save.” Their student’s gifts will pay off, there’ll be large sums of […]

Early Decision and Financial Aid


While the odds of acceptance greatly improve, the price may be reduced financial aid. According to a National Association for College Admission Counseling report (2017), schools that offered Early Decision (ED) accepted nearly 60% of 2016 ED applicants. Many of those schools are private colleges. Under ED, a student commits to their first choice school […]

Getting Real about College Funding

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Anywhere you look, you can find advice about saving for college. And, if you’re trying to save for the full sticker price, not only is that advice depressing as hell, it also may be entirely inaccurate for your situation. This – by far – is not the proper strategy. You’ll see a ton of information […]

College Funding & Life Insurance

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With the current bull market roaring ahead, it’s vitally important to protect yourself from loss while your assets continue to grow. Seems intuitive, but difficult to implement without the proper financial tool. According to the Allianz Life Insurance Company of North America, more than half of the respondents to their 2018 Life Insurance Needs Survey […]

Funding College through Athletic Scholarships

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While it is possible for any child with physical talent to develop into an exceptional athlete, an athlete that attracts the attention of college recruiters and who is offered an athletic scholarship, the truth of the matter is this: That athlete is the exception to the rule. Approximately 4%-5% of all high school athletes will […]

Proper Planning Makes College Worth the Cost

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According to a recent Sallie Mae/Ipsos study, “How America Values College 2018,” more than 85% of families believe they are receiving good value for the price, with more than 20% saying college is worth every penny. In conjunction with those beliefs, students and parents willingly stretch themselves financially to ensure a college education is received. […]