Even High-Income Families can Qualify for Aid

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Most families believe that financial aid is need-based.  Thus, many families mistakenly believe they won’t qualify for financial aid, basing that belief on the fact that they make a ton of money or have quite a few assets.  Unfortunately, they fail to apply for aid. As a result, they lose out on money for which […]

Disadvantages of 529 Plans


Introduced in the mid-1990s, 529 Plans remain the flavor of the day.  Touted by Wall Street, financial advisors, and the main-stream media, families that try to save typically utilize a 529 Plan. While the positives of a 529 Plan are the ability to invest in “high-return” assets, to avoid taxes on gains, and to use […]

Save for College Now


Earning a college degree remains a major achievement.  The greater the level of education, the greater the likelihood of a good job and decent income. The clock begins at birth, providing 18 years to prepare.  Yet, families just aren’t preparing.  Of those that do, most have saved less than one year’s cost of attendance. The […]

High School GPA may be the Greatest Predictor of Collegiate Success


According to a recent study published in the Educational Researcher, high school GPAs are five times stronger than ACT scores at predicting collegiate success.  Further, the study revealed that the predictive power remains consistent across high schools.  Moreover, while the relationship between ACT scores and collegiate success depends on the high school attended, at times […]

529 Plans and Roth IRAs aren’t the Answer

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When it comes to saving money for the expense of a college education, “conventional wisdom” espoused by Wall Street, financial advisors, and the mass media drive parents toward 529 plans and Roth IRAs.  After all, 529 plans have the best “odds of having the most money when you need it.”  Never mind the fact that […]

Don’t Base Your College Search on Sticker Price…

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We have found that both parents and students immediately will eliminate a possible school based solely on “sticker price” – the cost of attendance published by the particular institution.  And, while the 4-year cost of an education, ranging from $92,000 – $300,000 or more (depending on the institution), represents perhaps the largest lifetime investment parents […]

Key Points to Consider When Saving for College

Late this past summer, earlier this fall, millions of students made it back to their college or university of choice; others made it, but maybe not to the school of their choice.  Millions of parents hope their younger children might one day do the same. Most, if not all of those families, might be thinking […]