Don’t Base Your College Search on Sticker Price…

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We have found that both parents and students immediately will eliminate a possible school based solely on “sticker price” – the cost of attendance published by the particular institution. 

And, while the 4-year cost of an education, ranging from $92,000 – $300,000 or more (depending on the institution), represents perhaps the largest lifetime investment parents and students will make (usually parents), larger than even the household mortgage, parents and students can’t afford to dismiss a school outright based on perceived cost.

Unfortunately, the vast majority of high school seniors and their parents, waiting now on acceptance letters and soon to be apprehensively awaiting financial aid award letters, have done just that.  And, by doing so, may have cost themselves thousands, even tens of thousands in financial aid.

Families – welcome to the most expensive time of your lives!!

How much time have you spent on your family’s college planning campaign?  Compare the time spent diving into the college-planning details with the time usually spent planning a family vacation.  What is the cost of a family vacation compared to the cost of a 4-year education? 

Have you saved that kind of money?  Most haven’t. 

Now it’s late into your child’s high school career and you’re sitting there lost, confused, overwhelmed.  A school is chosen based on sticker price.  But, what if a change in majors occurs?  What if it’s not the right fit and a transfer occurs? 

This is much too expensive a proposition for your child to use these 4 years to find themselves.  Proper planning is necessary and should begin as early as middle school, perhaps earlier, but really not later than sophomore year in high school.

Based on published expense, why not dismiss school’s based on sticker price?  Because each school calculates financial aid according to their own formula and the higher-priced schools have much larger financial aid budgets.  Thus, while sticker price may be higher, the higher-priced schools typically have more money to give often making the annual cost of attendance equal to or lower than the lower-priced state school.

Final questions to parents – Have you implemented a college planning campaign designed to find the right school at the lowest price based on academics, geographic location, size of institution, and family budget?  Do you even know what your actual budget might be?  Most family’s just guess.

These questions and more are why we exist.  We help families design and implement the proper college planning campaign based on the individual family’s particular circumstances, thereby providing peace of mind. 

Reach out for a no-obligation consultation.  We are waiting to hear from you!

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